ANTI-AGING BUSINESS DEVELOPMENT ACCORDING TO INTERNATIONAL STANDARDS FOR ENTREPRENEURS IN BANGKOK AND ITS VICINITY

Abstract

The objectives of this research were 1) To study the level of anti-aging business development according to international standards of entrepreneurs in Bangkok and its vicinity. 2) To study factors influencing the development of anti-aging businesses according to international standards of entrepreneurs in Bangkok and its vicinity. A questionnaire was used to collect data from 228 licensed anti-aging health clinic business operators in Bangkok and its vicinity. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research showed that the development of anti-aging businesses according to international standards by entrepreneurs in Bangkok and its vicinity overall and each aspect were at a high level in terms of financial management, standardization, and reuse of services. 2) Factors of employee qualifications, entrepreneur qualifications, technology, and service quality affecting the development of anti-aging businesses according to international standards by entrepreneurs in Bangkok at 43.3%.