BEACH DEVELOPMENT FOR TOURISM IN CHONBURI PROVINCE

Abstract

The objectives of this research were 1) to study the level of beach development for tourism in Chonburi Province. 2) to study factors affecting beach development for tourism in Chonburi Province. A questionnaire was used to collect data from 400 representatives of households living in the coastal areas of Chonburi province. Statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research revealed that the development of beaches for tourism in Chonburi province as a whole and each aspect were at a high level in terms of cleanliness, safety, availability of public utilities, and traffic flow. 2) Policy factors of the agency, the public sector, marketing strategy, and public participation influence beach development for tourism in Chonburi province at 64.1%.