THE MINIFACTORY MANAGEMENT SUCCESS ON THE NEWNOMAL

Abstract

This research were to study 1) the importance of digital transformation, new marketing mix operator attributes, Sustainability in the new normal, the success of minifactory management 2) to propose a minifactory management model on the new normal, The sample used in the research small and medium enterprises (SME) in Bangkok and its vicinity include Bangkok, Pathum Thani Samut Sakhon, Samut Prakan, Nonthaburi province, consisting of 3 groups, namely 1) manufacturing group 2) retail and wholesale trade group and 3) service group, totaling 400 cases. The tool used to collect rich data was a questionnaire. The statistics used to analyze the data were statistical statistics. Descriptive analysis for frequency, percentage, mean and standard deviation to explain the qualifications of respondents by using a statistical package. The research findings revealed that 1) the level of importance of digital transformation new marketing mix operator attributes sustainability in the new normal and success in a minifactory management is high. 2) The minifactory management model on the new normal consists of digital transformation. new marketing mix operator attributes sustainability in the new normal affecting the success of minifactory management of entrepreneurs.

 Recommendations for study Innovation affects competitive advantage, consisting of corporate innovation. Distribution Innovation protection innovation by practical component thought elements personnel composition and resource elements It plays an important role in managing a minifactory on the new normal. As well as the driving force that affects the competitive advantage. Due to the minifactory management model has come to play an important role in business success, because the warehouse is the driving and balancing mechanism in the production management process. create goods and services