DEMAND FOR MONEY AFFECTING THE SAVINGS OF GENERATION Y PEOPLE IN THE EPIDEMIC SITUATION: EVIDENCE FROM BANGKOK, THAILAND

Abstract

The Financial Behavior of people has changed from covid-19 pandemic, especially Gen Y. This research aims to find the relationship between the demand for money that affects the saving of Gen Y people during the covid-19 pandemic, using the saving of people born between 1980-1999 during the Covid-19 pandemic in the Bangkok area as a case study. It investigates the relationship between the savings of Gen Y people and the demand for holding money during the pandemic using the confirmatory factor analysis method by collecting data from questionnaires with a sample of 400 people in Bangkok. The research results show that the relationship between savings and transaction demand for money is the number of dependents in the family, with a factor loading value of 0.79. Income determines the relationship between speculative demand for money and savings, with a factor loading value of 0.81. In contrast, the number of dependents in the family determines the relationship between savings and precautionary demand for money, with a factor loading value of 0.61.