LITERATURE REVIEW AND APPROACHES FOR PREVENTING ELDERLY PEOPLE IN SUPHAN BURI PROVINCE FROM BEING DECEIVED INTO ONLINE FINANCIAL TRANSACTIONS TO ESTABLISH A RESEARCH FRAMEWORK

Abstract

The objectives of this research were to study the level of risk behavior of being deceived, to study the causal factors affecting risky behavior, and to investigate the approaches for preventing elderly people in Suphan Buri Province from being deceived into online financial transactions. The literature review revealed that; 1) This research collected data from 315 elderly people, police officers, and officers from the Social Development Office. 2) Both elderly people and related parties agree that risky behavior in online financial transactions includes four factors including the creation of credibility, building trust in fraudsters, personal factors of victims, security factors of online systems, and unethical content used to deceive. 3) The approaches for preventing risky behavior can be divided into two levels; individual level and systemic structure level. At the individual level, raising awareness among the public is crucial in reducing risky behavior. At the systemic structure level, updating the law and building an operating system capable of detecting unusual online financial transactions are the duties of government agencies and financial institutions to join operating.