PERCEPTION OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR: A CASE STUDY OF TANGSHAN DEPARTMENT STORE GROUP CO., LTD.

Abstract

This research aimed to study personal factors and perception of organizational culture that affect the organizational citizenship behavior of employees of Tangshan Department Store Group Co., Ltd. The sample group used in this research consists of 400 employees of the company—data collection by questionnaire and sampling with the convenience sampling method. Data were analyzed by t-test, F-test, and multiple regression analysis. The results showed that personal factors, namely gender, age, and income were different, affected organizational citizenship behavior differently at a statistically significant 0.05 level. And the perception of organizational culture in achievement culture, clan culture, and bureaucratic culture affected organizational citizenship behavior at a statistically significant 0.05 level, which had a predictive power of 61.5%.