ANTECEDENTS FACTORS AFFECTING EMPLOYEE RETENTION: CASE STUDY OF DAYUN GROUP CO., LTD.

Abstract

This research aimed to study personal factors, motivation factors, and organizational commitment that affect employee retention at Dayun Group Co., Ltd. The sample group used in this research comprises 400 employees of the company—data collection by questionnaire and sampling by the convenience sampling method. Data were analyzed by t-test, F-test, and multiple regression analysis. The findings showed that personal factors, in terms of the age of the respondents were different, affected employee retention differently at a statistically significant 0.05 level. Motivation factors, namely recognition and advancement, affect employee retention at a statistically significant 0.05 level, with a predictive power of 37.8%. And organizational commitment, namely affective commitment, continuance commitment, and normative commitment, affect employee retention at a statistically significant 0.05 level with a predictive power of 61.2%.