JOB CHARACTERISTICS AND SELF-IMPROVEMENT INFLUENCING EMPLOYEE PERFORMANCE: A CASE STUDY OF TSINGTAO BREWERY CO., LTD.

Abstract

The purpose of this research was to study personal factors, job characteristics, and self-improvement that influences employee performance at Tsingtao Brewery Co., Ltd. The sample group used in this research comprises 400 employees of the company—data collection by questionnaire and sampling by the convenience sampling method. Data were analyzed by t-test, F-test, and multiple regression analysis. The research found that personal factors such as gender, age, education, and income affect employee performance differently at a statistically significant 0.05 level. Job characteristics such as skills variety, task significance, and feedback affect employee performance at a statistically significant 0.05 level, with a predictive power of 66.2%. And self-improvement such as training, learning and development, and education, affects employee performance at a statistically significant 0.05 level with a predictive power of 63.7%.