A CONCEPTUAL FRAMEWORK FOR ENHANCING INNOVATIVE WORK BEHAVIOR OF AIRPORTS OF THAILAND PUBLIC COMPANY LIMITED

Abstract

Airports of Thailand Public Company Limited (AOT) is a firm of tourism industry which serves development guidelines under 20 years to support logistics system in Thailand and connect with others region around the world. Tourism sector has high value that drive economic growth, whereas sector itself benefit technologies to strengthen service level. Thus, AOT Digital Platform has been introduced to motivate AOT to be digital organization which compliance Thailand 4.0 and Digital Transport Strategy. This paper aims to propose a conceptual framework for enhancing innovative work behavior of Airports of Thailand. By using the documentary research technique in studying related literatures. The results revealed that model of enhancing innovative work behavior of Airports of Thailand consists of job well-being, perceived organizational support, transformational leadership, work engagement.