THE INFLUENCE OF FINANCIAL DISCIPLINE AND SOCIAL PRESSURE ON THE FINANCIAL WELL-BEING OF UNDERGRADUATE STUDENTS IN SOUTHERN THAILAND

Abstract

This research aimed to 1) study the levels of Financial Discipline, Social Pressure, and Financial Well-being among university students in southern Thailand, and 2) Investigate the influence of Financial Discipline and Social Pressure on the Financial Well-being of university students in southern Thailand. A stratified random sampling method was employed to select a sample of 385 participants, categorized by university type: autonomous universities and Rajabhat universities. Data were collected using a questionnaire comprising items on Financial Discipline, Social Pressure, and Financial Well-being. The descriptive results revealed that overall Financial Discipline was at a good level, with both the income-expense management aspect and the savings aspect rated at a good level. Overall Social Pressure was at a moderate level, with the perceived pressure aspect at a moderate level and the social conformity behavior aspect at a low level. Overall Financial Well-being was at a moderate level. The hypothesis testing results regarding the influences on Financial Well-being showed that Financial Discipline had a positive effect and Social Pressure had a negative effect on the Financial Well-being of university students in southern Thailand at the.05 level of statistical significance.

Keywords: Financial Discipline, Social Pressure, Financial Well-being