CREATING AND APPLYING THE BUSINESS MODEL CANVAS FOR MANAGING JOB APPLICATION AND RECRUITMENT INFORMATION SYSTEMS AND PLANNING COMMUTE ROUTES FOR SENIOR CITIZENS IN NONTHABURI PROVINCE

Abstract

This research aims to study the general characteristics of elderly people in the Prachaniwet 2 Phase 3 community, Bang Talat Subdistrict, Pak Kret District, Nonthaburi Province, including age, gender, education level, and marital status, and to create, apply, and evaluate a Business Model Canvas business plan with the website https://prachaniwet2raya3.com/ and Google Maps. The results showed that the majority of respondents were female, aged 60-69 years, had a secondary school/equivalent education level, and were married. The overall satisfaction score with the Business Model Canvas, website https://prachaniwet2raya3.com/, and Google Maps was 4.04, indicating a high level of satisfaction. The top three aspects with the highest average scores were: customer group (4.59, highest level), value offered (4.54, highest level), and customer access channels (4.43, high level).

Keywords: Website, Google Maps, Nonthaburi Province