ATTITUDES TOWARD JOB SELECTION AMONG GENERATION Z: A CASE STUDY OF KASEM BUNDIT UNIVERSITY STUDENTS

Abstract

This study aimed to (1) compare Generation Z students’ attitudes toward job selection based on personal factors and (2) identify human resource management strategies that align with Generation Z’s needs and behaviors. The sample comprised 400 Generation Z students from Kasem Bundit University, selected using Cochran’s formula. Data were collected through questionnaires and analyzed using frequency, percentage, mean, standard deviation, t-test, One-Way ANOVA, and Fisher’s LSD test. The findings showed that most respondents were female, aged 18-23 years, pursuing a bachelor’s degree or equivalent, earning 10,001-20,000 Baht per month, and having less than one year or no work experience. Overall, attitudes toward job selection were at a high level. Respondents most valued organizations offering motivational factors that foster positive attitudes and work motivation, followed by jobs related to their field of study, opportunities to achieve life goals, alignment with abilities and interests, convenient commuting locations, and personal preferences. Significant differences were found at the .05 level.

Keywords: Generation Z, Job Selection Attitudes, Work Motivation, Kasem Bundit University Students