THE USE OF DIGITAL TECHNOLOGY IN THE WORK PERFORMANCE OF PERSONNEL AT SAIMAI DISTRICT OFFICE, BANGKOK METROPOLITAN ADMINISTRATION

Abstract

The objectives of this research were: 1) to study the level of digital technology in the Work Performance of Personnel at Saimai District Office, Bangkok Metropolitan Administration; and 2) to compare the levels of digital technology adoption classified by personal factors. The sample consisted of 148 personnel at the Saimai District Office, determined using the Taro Yamane (1973) formula. Data analysis was conducted using percentage, mean, standard deviation, and hypothesis testing via t-test and One-way ANOVA. In cases where significant differences were identified, post-hoc comparisons were performed using the LSD method at a statistical significance level of .05) The results of the study revealed that 1) Most personnel at the Saimai District Office were female, aged between 41-50 years, single, held a bachelor's degree, and served as Bangkok Metropolitan Administration (BMA) civil servants. 2) Overall, the adoption of digital technology in the workplace was at a high level. When considering individual dimensions, "Acceptance of Digital Technology Systems" had the highest mean, followed by "Perceived Usefulness of Digital Technology," "Attitudes Toward Using Digital Technology," and "Digital Technology Usage Behavior," respectively. The dimension with the lowest mean was "Perceived Ease of Use of Digital Technology." 3) Hypothesis testing: Personnel with different ages, marital statuses, and educational levels exhibited statistically significant differences in their levels of digital technology adoption at the .05 level. Conversely, differences in gender and personnel type did not result in significant variations in digital technology adoption. Research Recommendations. The organization should prioritize streamlining digital technology systems to be less complex and more user-friendly. A technical support system for basic troubleshooting should be established to minimize operational obstacles. Furthermore, digital skills training programs should be designed with consideration for age differences and educational backgrounds to ensure that all groups of personnel can effectively transition into a digital organization

Keywords: Digital Technology, Work Performance, Saimai District Office, Technology Acceptance