FACTORS AFFECTING ORGANIZATIONAL COMMITMENT OF EMPLOYEES IN A FERTILIZER MANUFACTURING COMPANY IN THAILAND: A CASE STUDY OF ABC COMPANY

Abstract

This study aimed to examine the factors affecting organizational commitment of employees in a fertilizer manufacturing company in Thailand: a case study of ABC Company. The sample comprised 300 employees of a fertilizer manufacturing company in Thailand. Data were collected using a questionnaire and analyzed using descriptive statistics and multiple regression analysis. The results showed that the majority of respondents were female, aged 20-29 years, single, held educational qualifications below a bachelor's degree, had 1-5 years of work experience, and earned a monthly income of 15,000-25,000 THB. Overall, motivational factors were rated at a high level, with success in work receiving the highest mean score and advancement opportunities the lowest. Organizational commitment was likewise rated at a high level overall, with affective commitment recording the highest mean score and normative commitment the lowest. Hypothesis testing revealed that employees with different ages, marital statuses, educational levels, lengths of service, and monthly incomes showed significantly different levels of organizational commitment at the .05 level, whereas gender showed no significant effect. Five motivational factors—advancement opportunities, compensation and benefits, job security, interpersonal relationships within the organization, and nature of work—significantly influenced organizational commitment at the .05 level (R = .806, R² = .650, Adjusted R² = .637).

Keywords: Motivational Factors, Organizational Commitment, Fertilizer Manufacturing Company in Thailand