THE INFLUENCE OF DIGITAL CAPABILITY ON THE PERFORMANCE EFFICIENCY OF CUSTOMS OFFICIAL

Abstract

The objective of this research was to: (1) examine the level of digital-era work competencies among personnel of the Customs Department; (2) investigate the level of job performance of Customs Department personnel; (3) analyze the influence of digital-era work competencies on job performance; and (4) compare job performance according to gender, age, and work experience. The sample consisted of 314 Customs Department officials working at the central administration, with the sample size determined using Yamane’s (1973) formula. The research instrument was a questionnaire with an overall reliability coefficient of 0.96. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, and inferential statistics, including the Independent Samples t-test, One-way Analysis of Variance (One-way ANOVA), and Multiple Regression Analysis. The findings revealed that: (1) the overall level of digital workforce capability was high, with digital skills receiving the highest mean score, followed by work skills and innovation utilization, respectively; (2) the overall level of work performance efficiency was high, with time management obtaining the highest mean score, followed by work quantity, work quality, and cost efficiency, respectively; (3) comparisons of work performance efficiency based on personal factors indicated that gender and work experience did not significantly affect work performance efficiency, whereas age showed a statistically significant difference at the .05 level; and (4) the results of the multiple regression analysis indicated that work skills, digital skills, and innovation utilization had a positive and statistically significant influence on the work performance efficiency of Thai Customs Department personnel at the .05 level.

Keywords: Digital Workforce Capability, Work Skills, Digital Skills, Work Performance Efficiency, Thai Customs Department