BUSINESS PLAN: OON’Z COFFEE & RESTAURANT

Abstract

This business plan is prepared to conduct a feasibility study and establish strategic guidelines for a health-oriented beverage enterprise. OON'Z Coffee & Restaurant is a specialty coffee and healthy food business model situated in a high-potential location in the Bang Waek area of Bangkok. The business distinguishes itself with the core concept of "Authentic Taste, Without Excess," utilizing innovative Precision Nutrition to meet the specific needs of working professionals and health-conscious consumers. A key competitive advantage is the integration of in-house coffee experts, ensuring total control over quality, aroma, flavor, and raw material costs from upstream production to the final cup. Regarding spatial strategy and operations, the establishment spans over 390 square meters, offering both Indoor and Outdoor service zones. The business operates a Hybrid revenue model, comprising 60% storefront sales and 40% delivery, providing high operational flexibility. This project requires an initial investment of 900,000 THB and demonstrates strong potential by projecting a first-year net profit of 376,366 THB. This results in a payback period of 2 years (24 months), an Internal Rate of Return (IRR) of 49.25%, and a Net Present Value (NPV) of 1,586,141.84 THB. Furthermore, the business maintains a robust financial structure free from long-term debt, with a clear dividend payout plan starting in the 4th year of operation, reflecting a high feasibility of steadily and sustainably advancing to become a leader in the premium healthy beverage market.

Keywords: Business Plan, Specialty Coffee, Precision Nutrition, Healthy Beverage Business