BUSINESS PLAN: SHER BLOOMM ONLINE SPECIAL GIFT BAKERY

Abstract

Sher Bloomm online special gift bakery is an online bakery specializing in premium macaron gift sets featuring hand-painted floral designs. The brand offers two primary product lines signature hand-painted macarons and curated gift sets. These sets include a selection of macarons paired with premium floral teas and personalized message cards detailing the symbolic meanings of various flowers. In the initial phase, the brand operates as a 100% online business. To ensure the delicate macarons maintain their peak quality and structural integrity, the brand utilizes a strictly controlled delivery system. All shipments are handled via cold-chain delivery service and same-Day Express Delivery. Available for customers within Bangkok and its vicinity to guarantee maximum freshness upon arrival. The brand views its products as “more than just a gift.” The brand aims to provide a meaningful experience for those purchasing gifts for loved ones, as well as individuals seeking “self-reward” or a source of new inspiration after a period of hard work. The primary target audience consists of men and women aged 20-40 years. Income level is monthly income exceeding 20,000 THB. Lifestyle & Behavior is individuals who value sentimental gifts, enjoy sharing aesthetic content on social media, and are frequent online shoppers who prioritize self-care and gift-giving during special occasions. The brand has established a clear financial roadmap with an initial investment of 70,000 THB. Payback Period 1 years. Net Present Value (NPV): The project maintains a positive NPV of 196,638.96 THB.

Keywords: Business Plan, Sher Bloomm Online Special Gift Bakery, Macarons