PMR Editor’s Pick Vol. 2 No. 7 (Jul 2024)

We are pleased to announce that the following paper has been selected as the Editor’s Pick.

Title: INFLUENCE OF THAI LANGUAGE FORMALITY IN ONLINE PRODUCT REVIEW VIDEO AND REVIEWER GENDER ON PURCHASE INTENTION

Author(s): Ekapol TREEMONKONG and Pimmanee RATTANAWICHA

Available online: https://so09.tci-thaijo.org/index.php/PMR/article/view/4844