“Lumpini Park” Phenomenon and th The “Lumpini Park” Phenomenon and the Reconstruction of Exercise Meanigs through Social Media: Thai Lifestyle Soft Power in the Digital Age
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This academic article synthesizes relevant concepts and theories to explain how the aerobic dance phenomenon at Lumpini Park has been transformed into Thai lifestyle soft power through social media. Drawing on soft power theory, the concept of the mediated construction of reality, and short-video culture, the article identifies three key mechanisms: 1) intergenerational diversity in public spaces, 2) Thai-style enjoyment reflecting holistic wellness, and 3) the balance between urban life and quality of life. Digital communication tools such as filters, music, hashtags, and narrative techniques on social media platforms have amplified these perceptions internationally. This article proposes a "Grassroots Soft Power Model" as a new body of knowledge applicable to national image communication strategies and wellness tourism promotion in the digital era.
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