Development of Local Loincloth from Community Textile Enterprise, Chorakhe Samphan Subdistrict, U Thong District, Suphan Buri Province for Lifestyle Products

Abstract

This research aims to design lifestyle products for Generation Z from local loincloth produced by sub-district textile community enterprises Chorakhe Samphan, Uthong District, Suphan Buri Province and compare consumers’ satisfaction towards the lifestyle products designed. A mixed-methods approach was employed by choosing a checkered loincloth that adjusts the pattern to a smaller size, use bright color schemes with color trends 2023.  Design products of hats, shoes, bags, men's clothing and women's clothing. Prototype products for satisfaction assessment on product design using a questionnaire that calculated the confidence with the alpha coefficient of Cronbach was 0.933. Convenient sampling from 400 people who are interested in the product. Analyzed results by frequency, percentage, mean, standard deviation, t-test and F-test. The overall satisfaction of lifestyle products was at a high level of satisfaction (x̅=4.39, SD 0.70). They were most satisfied with their material choices (x̅=4.51, SD=0.64), followed by products (x̅=4.41, SD=0.68) and design (x̅=4.25, SD=0.80). The hypothesis testing between personal data and satisfaction appears no different in sex but ages and earnings indicated different level of satisfaction (p<0.05). Suggestions for further research should increase the potential of online marketing for local weaving groups in the community to increase distribution channels for weaving groups to be more well-known.