Malai Laikram bag : value culture to value, creative souvenirs for tourism in Rattanak osin Island

Abstract

The Laikram patterns appear on Chinese porcelain is important to the study of history. It is a tool used to indicate the era and shows the cultural relationship between Thai and Chinese people. This article therefore aims to study Laikram patterns for creative design of garland bags and the satisfaction of the target group towards product design of Laikram garland bags for creative souvenirs for tourism in Rattanakosin Island by collecting information from the document and 5 experts, including surveying the satisfaction of 50 samples. The data were then analyzed using frequency, percentage and mean. The results showed that the Laikram patterns for the creative garland design, which was designed as a peony-patterned one-man garland bag, was chosen by experts. In addition, the creation of a QR Code tag format that appears information about the history of Laikram petterns in Rattanakosin Island. The satisfaction of the target group towards the design of Laikram garland bag : Value culture to the value of creative souvenirs for tourism in Rattanakosin Island. The satisfaction with products, the suitability of materials, the utility, the price and the channel and distribution location and the marketing promotion were 4.64, 4.64, 4.62, 4.71, 4.70 and 4.83, respectly. Malai Laikram bag: value culture to value, creative souvenirs for tourism in Rattanakosin Island therefore, it is a souvenir design that are linked to historical landmarks for planning to promote and prepare for sustainable tourism development in Rattanakosin Island.