Factors Influencing Satisfaction with Hair Accessories Adorned with Crocheted Work

Abstract

This research aimed to develop hair accessories adorned with crocheted work, examine consumer satisfaction, and investigate the factors influencing such satisfaction. An experimental research design was employed. Three types of hair accessories were developed: hair clips, elastic hair ties, and scrunchies. The hair clips and elastic hair ties were adorned with crocheted work in four designs: flower, bow with tail, bow without tail, and rope bow, using two types of yarn: cotton milk yarn and velvet polyester yarn. The results revealed that both the crochet-adorned hair clips and elastic hair ties received a high level of overall satisfaction, whereas the crocheted scrunchies received the highest level of overall satisfaction. Analysis of influencing factors showed that the crochet work patterns significantly affected consumer satisfaction with hair clips and elastic hair ties (p£0.05). The type of yarn significantly affected consumer satisfaction only for elastic hair ties (p£0.05), but had no significant effect on hair clips and scrunchies (p>0.05). Furthermore, the interaction between the crochet work patterns and the type of yarn did not significantly affect consumer satisfaction with either hair clips or elastic hair ties (p>0.05). The findings provide practical guidance for the commercial production of hair accessories adorned with crocheted work.