Recipe Model Canvas: A Structured Tool for Creative Recipe Development
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Abstract
This article introduces the concept of the Recipe Model Canvas (RMC), a tool designed to systematically support the creation and development of recipes in the highly competitive food and beverage industry in Thailand. The RMC integrates key factors influencing consumer choices and satisfaction, including sensory aspects, environmental contexts, and individual consumer characteristics. By incorporating these factors, the RMC facilitates effective planning, quality control, and product development, enabling businesses to meet consumer demands comprehensively and efficiently.
Moreover, the RMC is particularly suitable for creating innovative menus that add value to food businesses, especially in contexts requiring unique dining experiences, such as utilizing Molecular Gastronomy techniques. To enhance the potential of the RMC, further studies should explore the relationships among the factors affecting consumers and adapt the tool to fit diverse cultural contexts and international markets. This development will empower businesses to increase their competitive advantage and promote sustainable growth in the long term.
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