Consumer Satisfaction with Service Grand Shangarila Restaurant Chinatown Branch

Abstract

This study aims to study the behavior of the consumer service at Grand Shangarila Restaurant Chinatown branch, study consumer satisfaction with service of the Grand Shangarila Restaurant Chinatown branch, and compare the satisfaction of consumer service of the Grand Shangarila Restaurant, China town, classified by personal factors. The population was the Group of service users of Grand Shangarila Restaurant Chinatown branch, only Thai people. There were 360 people. An instrument used in the study was a questionnaire. The statistics included the percentage frequency values, average, standard deviation, the value t-test and value F-test. The study found that users of the service at Grand Shangarila Restaurant Chinatown branch, the majority are male, aged 25-35 years, personal business career with marital status and income average monthly at least 40,001 baht. The behavior of consumers who used the services of Grand Shangarila Restaurant found that the reason was to meet up with family and friends. The service time interval was 13.01-16.00 p.m. amounts each time 1,000–2,000 baht. To decide most meals selected from menu who participated in decision-making was a friend. The most service users’ chose to come back repeatedly, and the frequency of using, was not certain. The study of consumer satisfaction, of Grand Shangarila Restaurant Chinatown branch. Overall the results of the comparison, consumer satisfaction with service Grand Shangarila Restaurant Chinatown branch Classification according to personal factors, found that gender affected satisfaction in servicing of Grand Shangarila Restaurant Chinatown branch. Age aspect found channel marketing campaigns side people side, processes, services and the different physical characteristics, statistically significant at the 0.05 level, career, finds the price side, the side channel marketing campaigns. People, processes, services and the different physical effects statistically significant at 0.05 level of status found that side pricing product. Channel distribution and people were different, statistically significant at the 0.05 level and average monthly incomes found that side of distribution channels and physical characteristics were different, statistically significant at the 0.05 level.