Satisfaction with an electronic book on fashion knowledge

Abstract

The objectives of this research were to create an e-book on fashion knowledge and study the satisfaction of e-book users distributed via social media in February-August 2023. The target sample consisted of 77 general people who viewed electronic books and responded to questionnaires about their satisfaction with using electronic books, using a convenience sampling method. The results were statistically analyzed with frequency, percentage, mean, standard deviation, and content analysis. The e-book was created with FlipHTML5 and was designed as a non-linear content structure. The majority of respondents were female (85.71%), students (50.65%), aged 18-22 years old (54.55%), used mobile phones as a tool to access knowledge on the internet (52.82%), and used electronic books (74.03%). The samples were satisfied with the electronic book on fashion knowledge at a high level in all aspects. These include the content (x̅=4.33), the quality (x̅=4.39), and the overall content (x̅=4.49). The suggestions from the research include that the contents should be diverse for learning and should be divided the content into subtopics, as well as, the animations should be added to make it interesting. In addition, digital knowledge should be promoted through topic-specific electronic books in a multimedia format to enhance knowledge and skills for those interested in using them as a career.