Attitudes and Thai Dessert Consumption Behaviors of Songkhla Rajabhat University Students

Abstract

This survey research aimeds to 1) study attitudes and Thai dessert consumption behaviors 2) to compare attitudes and Thai dessert consumption behaviors, and 3) to study the relationship between attitudes and personal information of Songkhla Rajabhat University Students. The samples were 400 students from Songkhla Rajabhat University. They were chosen via stratified random sampling. Questionnaires were used as a tool for data collection. The data were analyzed and shown in the form of percent, mean, SD, t-test value, and F-test value to study the relationship between the attitudes and the personal information of Songkhla Rajabhat University Students using Chi-square statistics. The results showed that most Songkhla Rajabhat University Students had attitudes towards Thai desserts at a moderate level (90.0%). The consumption behaviors of stirring Thai desserts were 67.5%, consumption of Thai desserts in the evening was 67.2%, purchasing Thai desserts from markets was 97.7%, access to the source of distribution from Facebook was 64.5%, purchasing Thai desserts for eating themselves was 94.2%, and choosing natural packaging was 96.5%. Overall, the results of the comparison between attitudes and personal information were not significantly different. There was no relationship between the attitudes towards Thai dessert consumption and the personal information of Songkhla Rajabhat University Students as a whole.