The Development of Metaverse for Recommending to That Phanom College, Nakhon Phanom University

Abstract

This research aimed (1) to develop a metaverse platform for introducing Thatphanom College, Nakhon Phanom University, and (2) to study the satisfaction of Grade 9 and Grade 12 students interested in pursuing further education through the metaverse-based introduction of the college. The developed metaverse prototype presented content related to Thatphanom College, including (1) a virtual character guiding users on a tour of the college, (2) posters introducing all academic programs, and (3) virtual representations of the college’s buildings and facilities. The research instruments consisted of (1) the metaverse platform introducing Thatphanom College, and (2) a satisfaction questionnaire for Grade 9 and Grade 12 students exploring the metaverse introduction experience. The sample comprised 40 students selected for participation. Data was analyzed using mean and standard deviation. The research findings revealed that (1) the development of the metaverse for introducing Thatphanom College transformed the college’s promotional approach into a virtual-reality-based experience that enhanced interactive learning and provided situational simulations. This innovation contributes to the advancement of public relations strategies and supports preparation for future work in virtual environments. (2) The satisfaction level of Grade 9 and Grade 12 students toward the metaverse-based college introduction was rated high ( = 4.38, S.D. = 0.53).