Development of a Chatbot for Answering Questions and Promoting the Digital Business Computer Program at Sisaket Rajabhat University

Abstract

This research aims to (1) develop a chatbot for answering questions and promoting the Digital Business Computer program at Sisaket Rajabhat University, (2) evaluate the effectiveness of the chatbot for answering questions and promoting the Digital Business Computer program, and (3) assess user satisfaction with the chatbot for answering questions and promoting the Digital Business Computer program. The sample used in the research consists of 2 computer experts, 1 public relations expert, and 30 students interested in the Digital Business Computer program. The research tools include an effectiveness assessment form and a satisfaction assessment form. The statistical methods used in the research are mean and standard deviation. The research findings indicate that (1) the chatbot can respond to users in two formats: automatic replies and responses from the system administrator. Users can access the chatbot using the LINE ID @106hlwou. The chatbot can promote and answer questions regarding enrollment, tuition fees, credit transfers, and contact information, which helps reduce the burden on administrators in answering queries. (2) The evaluation of the chatbot's effectiveness shows that its overall performance is at the highest level (Mean = 4.75, S.D. = 0.43). The chatbot meets user needs, ensures data security, functions as intended, and is easy to use. Additionally, the chatbot has an accuracy and precision average of 0.95, demonstrating its effective performance. (3) The evaluation of user satisfaction with the chatbot reveals that overall satisfaction is at the highest level (Mean = 4.52, S.D. = 0.50). Users can quickly learn how to use the chatbot without needing guidance, and the chatbot provides reliable information sources and covers a wide range of questions in its interactions.