Public Relations Local Culture Bangkhen Website

Abstract

The objective of this research is to develop a website for promoting local culture in the Bang Khen district and to assess user satisfaction. The study population includes students, faculty, staff from Rajabhat Phra Nakhon University, and the general public, with a sample size of 196 participants. The statistical methods employed in this research are mean ( ) and standard deviation (S.D.). The evaluation results are categorised as follows: (1) Content Satisfaction: Overall quality rated as good ( = 4.41, S.D. = 0.47 ). (2) Colour Usage Satisfaction: Overall quality rated as good ( = 4.25, S.D. = 0.37 ). (3) Font Style Satisfaction: Overall quality rated as good ( = 4.40, S.D. = 0.44). (4) Image and Animation Usage Satisfaction: Overall quality rated as good ( = 4.23, S.D. = 0.45). (5) Navigation and Accessibility Satisfaction: Overall quality rated as good ( = 4.31, S.D. = 0.36). The overall satisfaction level was also rated as good ( = 4.25, S.D. = 0.48). The content on the website is sourced from various general websites, which presents both advantages and disadvantages; while users may encounter familiar articles, it consolidates information about the Bang Khen district into a single platform, allowing interested viewers to access comprehensive knowledge in one place.