ปัจจัยที่ส่งผลต่อการนำเทคโนโลยีดิจิทัลมาใช้เพื่อเปลี่ยนผ่านสู่ดิจิทัลของมหาวิทยาลัยในประเทศไทย

Wongsawat Thepasak; Sommai Khantong

Authors

Wongsawat Thepasak Mahasarakham Business School, Mahasarakham University
Sommai Khantong Mahasarakham Business School, Mahasarakham University

Keywords:

Digital Technology, Digital Transformation, Factors Affecting Digital Technology Adoption

Abstract

Universities face the imperative of undergoing digital transformation, which is both crucial and demanding. Every university uses digital technology in distinct ways to facilitate digital transformation. Both are used consistently throughout all departments, as well as selectively in certain areas. Although there has been research on the factors that influence the adoption of digital technology in different organisations, there is a lack of studies explicitly examining universities, especially in Thailand. The objective of this study is to determine the factors that impact the adoption of digital technology in Thai universities. This will be achieved through a quantitative survey conducted in 63 institutions. The statistical methods that are used in data analysis include: Descriptive statistics encompass measures such as percentages, means, and standard deviations. The statistical methods commonly used to test research hypotheses are Pearson coefficients of correlations and multiple regression analysis. The findings indicate that the presence of IT infrastructure, compatibility, perceived advantages, support from senior management, assistance from vendors, government backing, and competitive pressure all have a beneficial influence on the adoption of digital technology. On the other hand, both expense and technological complexity serve as obstacles. These insights can assist university administrators in strategising and making well-informed decisions to facilitate the process of digital transformation.

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