Accession to Content Affecting Sharing of Information on Facebook Platform

Abstract

This research article aims to: (1) assess the disparity in content accessibility between Facebook posts with and without advertising; (2) examine the impact of content accessibility on information sharing within the Facebook platform; and (3) investigate the correlation between content accessibility and information sharing on Facebook. This can serve as a framework for determining the format that will effectively encourage the desired amount of content engagement and information dissemination on the Facebook platform. The findings indicated that the strategy of promoting gift giving had the best level of user reach on the Facebook platform in terms of accessing content. (2) The quantity of content users can access on the Facebook platform does not influence their sharing behavior, and (3) the manner in which they access content through expressions is a significant factor. The correlation between reactions and information sharing on the Facebook platform was determined using a t-test. The calculated t-test value was 1.988, indicating a statistical significance level of 0.05. Additionally, the P-value was found to be 0.185. It was deemed statistically insignificant at the significance level of 0.05. Based on the research findings, it can be inferred that generating content for the platform is the main takeaway. This is true regardless of the format or characteristics of the material. It's possible that the format or characteristics of the material won't have an impact on the level of accessibility. However, the factor that influences access is the type of activities in which the target demographic can engage, which will significantly influence the level of accessibility.