The Effect of Using Motion Graphic for Public Relations of Bachelor of Education (Educational Technology and Communications)

Abstract

The aims of this study were (1) to create motion graphics for the public relations of the Bachelor of Education programme in Educational Technology and Communications at Rajamangala University of Technology Thanyaburi, (2) to examine the impact of utilising motion graphics for public relations, and (3) to assess the level of satisfaction with the use of motion graphics for public relations. The sample group included of 375 high school students from secondary educational service Area office 4, located in Pathum Thani. The individuals were selected deliberately, consisting of 6 professionals in the field of content and 3 experts in media. The research instruments comprised (1) a motion graphic for public relations, (2) an evaluation of content quality and media quality, (3) an assessment of the impact utilising motion graphic, and (4) a satisfaction questionnaire. The data analysis focused on calculating the mean and standard deviation. The findings indicated that the content evaluation of motion graphics for public relations by the content experts was deemed highly suitable, with an average score of 3.83 and a standard deviation of 0.30. Similarly, the media evaluation by the media experts was also considered highly appropriate, with an average score of 3.69 and a standard deviation of 0.38. (2) The impact of utilising motion graphics for public relations was highly suitable, with an average rating of 3.47 and a standard deviation of 0.61. (3) The degree of student satisfaction with utilising motion graphics for public relations was strongly acceptable with an average rating of 3.61 and a standard deviation of 0.53.