Synthesizing Identity into Symbolic Illustration: A Case Study of the Khon Kaen Geopark's UNESCO Application Cover

Abstract

Communicating the identity of cultural and geological heritage sites to gain international recognition requires the use of effective visual illustrations. This study aimed (1) to investigate the identity of the Khon Kaen Geopark in terms of geology, culture, and landscape, and (2) to design illustrations that effectively convey such identity at an international level. A mixed-methods research design was employed, divided into two parts corresponding to the objectives: qualitative research for the identity investigation, and quantitative research for the design process. The study identified key elements reflecting the area’s identity through content simplification and compositional arrangement, using digital painting techniques to present core aspects in three dimensions: topography, history and culture, and biodiversity. The illustrations were evaluated by a purposive sample of 50 participants. The results revealed that the illustrations communicated meanings clearly, were appropriate in terms of style and artistic composition, and achieved the highest level of satisfaction regarding aesthetics, color, form, and layout. The developed illustrations were subsequently used as the cover of the official document for the UNESCO Global Geopark certification application, as well as for extensive dissemination and promotional activities. These applications enhanced the clarity of identity communication, and promoted recognition, understanding, and appreciation of the Geopark’s values among a broader audience.