Lanna pattern 'Keaw Juern': Souvenir Product Design for Creative Tourism in Chiang Mai Moat

Abstract

Special Project studied the objective is to study lanna patterns from Kaew Juern.  Design creative souvenir products for chiang mai moat community tourism and to study the satisfaction of the target audience with lanna patterns from Kaew Juern. The study was conducted by special projects and collect relevant information. The information was used to design 3 sketches for 5 experts to consider, patterns, lanna patterns, color groups, QR code tags and cultural tourism maps of Chiang Mai Moat community. The results were used to design souvenirs and survey the satisfaction of two target groups: Group 1, Souvenir Entrepreneurs 25 people in the group of 25 working-age women aged 18-60 were among the 50 people who analyzed the data using frequency, percentage and average. The results showed that Lanna pattern from Kaew Chuen It consists of plant patterns, animal patterns, cloud patterns, and patterns that originate from beliefs. Creative souvenir product design for utensils with a bucket bag shaped bag decorated with flora-patterned glass and a QR Code format showing architectural information decorated with glass-decorated glass in the Chiang Mai moat community as for the satisfaction of the target group towards the design of souvenir products. When considering the overall comparison in terms of souvenir formats the satisfaction of entrepreneurs (4.61) was less than the consumers of working women (4.73). On the material aspect, entrepreneurs were satisfied (4.57) less than consumers of working-age women (4.76). Usefulness The satisfaction of entrepreneurs (4.60) was less than the consumers of working women (4.70). In terms of price, entrepreneurs were satisfied (4.35) less than consumers of working women (4.47). Channels and distribution locations Entrepreneurs were more satisfied (4.75) than consumers of working women (4.74) and marketing promotion. The satisfaction of entrepreneurs (3.68) was less than the consumers of working women (3.22). Souvenir product design for Creative tourism in Chiang Mai moat. Therefore, souvenir products are designed to promote and develop innovative creative handicrafts to prepare them for internationalization (Creative Craft Innopolis). It is also the inheritance of the wisdom of making glass of the Lanna people in Chiang Mai. and the dissemination of wisdom that can lead to upgrading souvenir products to international standard certification