Fashion and Psychology: A Documentary Study on the Influence of Dress on Self-Image and Self-Perception

Abstract

This study aims to examine the influence of fashion and dress on individuals' self-image and self-perception through a comprehensive review of relevant literature and research from 2019-2023. This qualitative research employs a documentary research methodology, collecting data from both domestic and international academic databases totaling 45 documents. The findings reveal that dress significantly influences self-image, self-confidence, and social perception. Appropriate dressing can enhance positive self-feelings, reduce anxiety, and improve work performance. Furthermore, dress reflects identity and personality, affecting non-verbal communication and first impression formation in society. These findings can be applied in psychological counseling, fashion education and marketing, as well as personality development and corporate image enhancement.