THE MANAGEMENT FACTORS AFFECTING IN DIGITAL SUB-DISTRICT ADMINISTRATIVE ORGANIZATION A CASE STUDY OF SUB-DISTRICT ADMINISTRATIVE ORGANIZATION IN NAKHON RATCHASIMA PROVINCE

Abstract

This research focuses on studying the management factors in a digital local government for the people, using the case study of Non Pradu Subdistrict Administrative Organization, Sida District, Nakhon Ratchasima Province. The objectives of the study are 1. To study the management factors influencing the transformation into a digital local government, and 2. To examine the problems and management issues affecting the development of a digital local government. Data was collected from qualitative interviews with nine informants, including executives, sub-district administrative organization secretaries, responsible officers, representative leaders, and service recipients, who were all related to the digital locality. The collected data were analyzed qualitatively. In addition, the problems and obstacles of local administrative organizations in adapting to digital organizations were identified.

The results of the research showed that local administrative organizations have adopted technology to improve and develop communities, leading to digital organizations. The analysis was based on a conceptual framework with five dimensions 1) personnel with digital skills and knowledge, 2) digital technology for efficient community development, 3) management processes that are efficient and responsive to the needs of the people, 4) budgets used effectively within the allocated budget, and 5) leadership that prepares for digital localities. The research on the factors that effectively lead organizations to become digital organizations and provide communities with convenient, one-stop service systems.