Vol. 1 No. 1 (2023): 2023 Vol 1, Issue 1

Articles

• The Role of Customer Perceived Value and Product Quality in Building Brand Loyalty in the Sports Drink Industry: Evidence from Thailand

  Krittanai Kaewkhav, Charisa Rammas, Chadaporn Khanngoen

  1-17

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• Synthesizing Research Themes in Cruise Tourism: A Scoping Review of the Literature from 2015-2019

  Tanapon Rungroueng

  18-25

  • PDF