Synthesizing Research Themes in Cruise Tourism: A Scoping Review of the Literature from 2015-2019

Abstract

This paper presents a scoping review of the literature from 2015-2019 to synthesize research themes in cruise tourism before the Covid-19 pandemic. The review identified five main issues related to customer research, supply-side research, cruise ship research, overview research, and employee management research. The study suggests that future research should examine the relationship between the perceived qual- ity of cruise port and destination, perceived value, overall satisfaction, and behavioral intention of cruise passengers. Additionally, there is a need for more research in Thailand to identify success factors in devel- oping cruise tourism. The paper proposes two parts for future research, including customer research, which can be applied to quantitative anal- ysis, and supply-side research, cruise ship research, overview research, and employee management research, which can be applied to qualitative research. By synthesizing study results through quantitative and quali- tative research methods, a policy for developing Thailand cruise tourism in the future can be formulated.