Distribution Channel Elements of Ban Nguaba Silk and Cotton Weaving Group, Tambon Nguaba, Amphoe Wapi Pathum, Maha Sarakham Province

Abstract

            This research aims to 1) To analyze the current situation regarding the distribution channel elements of Ban Nguaba Silk and Cotton Weaving Group 2) To study the differences in demographic characteristics the distribution channel elements of Ban Nguaba Silk and Cotton Weaving Group and 3) To develop distribution channel elements of Ban Nguaba Silk and Cotton Weaving Group, Tambon Nguaba, Amphoe Wapi Pathum, Maha Sarakham Province. The research methodology was Mixed Method Research Design. The tools used for data collection were interview forms and questionnaires. The findings were as follows: 1) The group does not have online, it will reduce sales channels. because it is not sold at the sales booth.2) The overall level of entrepreneurs of Ban Nguaba Silk and Cotton Weaving Group was at the high level ( = 4.43, SD = 0.63), Entrepreneurs with gender, status, education level and monthly income are different. There are opinions about the distribution channel elements of Ban Nguaba Silk and Cotton Weaving Group no different at a level of statistical significance of .05. For entrepreneurs with different ages. There are opinions about the distribution channel elements of Ban Nguaba Silk and Cotton Weaving Group different at a level of statistical significance of .05 and 3) The group should have more variety of payment methods available, such as True money wallet.