Developing Grassroot Economy by Creating Value of Royal Lotus of Communities in Yokkrabat Subdistrict, Samngao District, Tak Province.

Abstract

          This research aims to 1) Analyze the local environment and the Yok Krabat Subdistrict Community Network's  Royale Lotus Flower  Resource Management.  2) Research market needs and potential solutions to make  Royale Lotus  Flower  more  valuable.  3) Create  product  standards  and  network  partners  to create  value - added  products  from  Royale Lotus Flower.  4) Research and create Royale Lotus Flower product distribution channels. Utilizing a participatory application and mixed research appro  ach (Mixed Method), Both qualitatively and quantitatively, with participa tion applied,emphasizing the process of participation By using  a specific sample selection method (Purposive sampling), including  a group partici pating in the project.(People who lost their jobs from the COVID situation. Farmers who want additional occupations) The group did not participate in the project.  (People in the surrounding area)   group of tour operators tourist group and shops in tourist attractions.                                                                The research tools were interviews and questionnaires. Descriptive data analysis was performed.  Statistics used in data analysis were mean, percentage, and stylistic descriptive.                                                                               Research results 1) Studyof the area context and Bualuang resource management of Yokrabat sub - district community  network found that it     is  a wide flat area.   Most of them are Lanna people.  Farmer and animal husbandry Most of  the target group's income  is  below the poverty  line. In the area where the lotus occurs  naturally in  the swamps , there are a lot of swamps in the Crocodiles, the size of 800 - 1,200 rai. Most people in the area do not make full use of the lotus. There are only 10 families colle cting  flow  and  showers for  sale.  Due  to the abundance of  lotuses , the swamp becomes shallow and becomes  waste , causing problems for com munities around the swamp.and communities that use water in terms of tourism promotion channels  the community can  bring  lotus to cook for tourists. Take it as an activity and a seasonal tourism route and communi cate  and  publicize  through  electronic media   such as   websites , social media, Facebook,Line  2) Market demand study and ways to create added value from Bualuang .   It  was found that most of  the respondents prefer healthy food  (84.88%).  The reason they like to use healthy products  is to take care/preserve their health (44.74%) . Favorite to use in product deve lopment is lotus petals (21.74) Favorite form of lotus flower products was processing(21.49%). Qualifications from lotus that made buying decisions were properties  (19.05%). Factors influencing product purchase were the mselves (23.49%).  Makes me aware of Bualuang's products  and  benefits, namely the Internet (42.86%)   There are  2 ways to create added value as follows :                                                                                                                                       2.1) Processing lotus flowers first and then extending the results to other parts of the lotus. 2.2) Bringing lotus flowers into activities. Tourism routes such as  the route to see  the royal lotus  flowers during  the month June - September Boating activities, collecting lotus flowers, flowing lotus flowers to cook local food to create learning about community culture for visitors    3) Development of product standards and creating a network of alliances to jointly develop added value from Bualuang Use the process of participation of people in the community and network partners , divided into 3 phases as follows.  Phase 1 : Create a network of partners to jointly implement the project      Phase 2 : Create a network of partners to create added value from Bualuang       Phase  3 : Find ways to manage resources together This resulted in the processing of Bualuang products in 3 forms    : 1) brewed , 2) fermented tea , and 3) jelly. 4) Study and develop distribu tion channels for Bualuang products as follows :                                            4.1)  Market demand study      4.2)  Product development and community potential        4.3) Management And joint management of the community  4.4) Prepare a community business plan  (CBMC)  and online and  offline marketing.