Public participation in product development of communities behind Sala Thammasop Railway Station.

Abstract

        This research aims to study people's participation in product development of communities behind Sala Thammasop Railway Station. To study product development guidelines of communities behind Sala Thammasop train station, this research was a qualitative research for primary data. The model of this research is a participatory practice research. The researcher determined that the study was conducted in accordance with the main activities, namely, the feasibility study. feasibility analysis Participatory workshops in the community Research areas include communities behind Sala Thammasop Railway Station. The period between 3 September 2020 and 30 November 2021 for a period of 1 year and 2 months according to safety measures with the COVID-19 epidemic situation by using the tools used in the research using the method In-depth interviews and group discussions The research tools used in the research were unstructured interviews and participant observations. Analyze internal context data with PRIMO-F Analysis model and external business environment analysis. Using the PEST Analysis model, SWOT analysis (SWOT Analysis), investment attractiveness analysis using Nice Cell Matrix, TOWS Matrix analysis, product potential development indicators with Balanced scorecard, it was found that the proactive strategy consisted of 1) creating a figure The product model expands to add multiple distribution channels. by bringing technology to support E-Commerce distribution channels According to the trend of consumers interested in products produced by the community to expand the market 2) attend seminars/training sessions network Plan in accordance with policies and measures to upgrade and develop the capability of entrepreneurs. Remedial strategies consist of 1) building networks with community enterprises/institutions to help transfer knowledge, develop products and marketing plans; 2) develop products and create brand names. Eco-friendly packaging design to differentiate and reduce costs Preventive strategies consist of 1) continuously surveying the demand for products from consumers. To improve the product. 2) Prepare a continuous operating performance report as evidence to request support from government agencies/financial institutions. Corrective strategies consist of 1) coordinating with technology-related agencies, both governmental/academic institutions that are ready to transfer knowledge and be a technology consultant to protect databases and develop future products. There are 7 indicators of product potential development guidelines and strategies for implementation.