Packaging and Brand Development for Nam Prik Si Phakh Community Enterprise Group Phop-Phra District, Tak Province

Abstract

         The objectives of this research were to study 1) youth's perception of creative tourism activities 2) youth's interest in creative tourism activities and  3)  to  compare  youth's  perception  with interest in creative tourism activities. creative tourism activities.                                                                              The sample group was 400 students/undergraduate students of public and private educational institutions in Bangkok  and surrounding provinc es,  by  random  sampling. collect data from questionnaires The data were analyzed by frequency,percentage, factor analysis and IPA. The youth had awareness and interest in creative tourism activities in 9 areas : an experi ment in making fine craftsmanship, making jewelry from precious metals, learning  the  way  of  life of an occupation through practice, stone cutting and indigenous weaving, mud dyeing, local cooking, making blankets and practicing  Thai  massage  and  local  cooking. The  most  of   the youth are aware and interested in creative tourism activities, such as local food. indigenous arts  and crafts local culture and the history of the community shows that tourist attractions can respond well in activities that are highly perceived by youth. Therefore , tourist  attractions must continue to maint ain a high level of quality.  There is no need to advertise or promote becau se young people are well known and interested.