Behavior and Satisfaction of Thai Tourists on the Bangkok-Hua Hin Railway Travel During the coronavirus situation

Abstract

        This research aimed to 1) to study the personal factors of tourists, 2) to study the behavior of Thai tourists on the railway travel route Bangkok - Hua Hin and 3) to study the satisfaction of Thai tourists with railway travel and route Bangkok - Hua Hin during the coronavirus situation. This research method used a tool to collect data in 400 questionnaires selected by convenience sampling with Thai tourists around Bang Sue Railway Station and Hua Hin Railway Station. This research was a survey research. The statistics were used by frequency, percentage, arithmetic mean, standard deviation and testing analysis by using T-test and F-test package program.

        The results showed that the majority of respondents were 234 women (58.50%), 166 men (41.50%). Aged 20-29 years was 167 people (41.80%), and followed by aged from 30-39 years is 91 people (22.80%). Education level of most samples (208 people) was bachelor degree (52.00%). Occupation of most samples (109 people) was company employees (27.30%), and followed by 81 government employees (20.30%). Monthly income of most samples was during 20,001-30,000 baht (126 people (59.00%)), and followed by 10,001- 20,000 baht (119 people (85.00%)).

        The behavior of Thai tourists traveling in the country was found that the objectives for tourists to travel to Hua Hin District for tourism/ leisure: 181 people (45.20%). Frequently use by train 2-10 times per year, 325 people (81.20%). The person whom travels with, is friend (201 samples = 50.20%). Period of time traveling is between 8.00 AM -12.00 PM (188 people (47.00%)).

        Satisfaction of Thai tourists with rail travel and route Bangkok - Hua Hin during the coronavirus situation, the overall satisfaction of tourists was 3.70 (0.43). Security came first at 3.98 (0.58), followed by service at 3.87 (0.71), followed by the presentation of physical appearance at 3.66 (0.56), followed by the characteristics of the station at 3.60 (0.64), and about staffs: there was moderate satisfaction at 3.37 (0.66).