Factors affecting the decision to choose the tourist attractions of the elderly case study : Phra Nakhon Si Ayutthaya Province

Abstract

             The purposes of this research were 1) to study the tourism behavior of elderly tourists in Phra Nakhon Si Ayutthaya Province       2) to study the marketing factors affecting the decision to choose to travel in Phra Nakhon Si Ayutthaya Province of the elderly This researchers use  qualitative  and  quantitative methods.

             The results showed that the majority of respondents were female (56.20%).  Most of the education level was in bachelor's degree (54.00%). The civil ser vants were pensioners (40.50%). Most of them had monthly income between 15,001 - 20,000 baht (36.20% ). Behavior of elderly tour ists  traveling to travel in Phra Nakhon Si Ayutthaya found  that  most  elderly  tourists come to travel  in  Phra Nakhon Si Ayutthaya  with  the  objective of traveling first. Number of days to come 1 day to come first      The most popular travel time during the weekend. Choose to travel with the Mang family. The reason for choosing because of the reputation of         the province and not too far from Bangkok, Travel expenses, each esti mate is between 1,001 - 5,000 baht. And the 4P marketing mix opinions      of many Thai tourists towards the selection of tourist destinations in the case of Phra Nakhon Si Ayutthaya Province 4 aspects in the overall picture were at a high level (= 3.91) When considering that it is detailed, it is found that the product is at a high level (= 4.15), followed by the highest level (= 4.07). At the high level (= 3.99) and the least is the distribution channel (= 3.92)