English for communication in cosmetic advertisements from web pages
Keywords:
English for communication, cosmetic advertisement, web-page, persuasive language, figurative languageAbstract
This study is focused on English for communication in cosmetic advertising from the web page. The purposes of the research were to study the use of English for advertising communication in English, the persuasive English language in cosmetic advertisements and to study the figurative language in cosmetic advertisements. The data analyzed in this study were 30 products advertisements from 10 cosmetic brands randomly selected from web pages. This study was designed as a mix method (qualitative and quantitative) research. The data were analyzed in the frame of the English for communication in persuasive writing, figurative language and percentage of frequency was used to analyses data.
The results reveal that there are two styles of English for communication features used in the collected data. Most cosmetic advertisements employed the English for communication in persuasive language more than half of the advertisements. The results also show that the data analysis selected use both persuasive language and figurative language form. 83.33% of cosmetic advertisement use persuasive writing and 16.67% are figurative language.
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