Factors influencing the purchase of souvenirs of Thai tourists: a case study of Lampang Province

Abstract

        At present, it can be seen that Thailand is a social economy that          grows especially in the economy of tourist, because Thailand has many tourist attractions, both naturally occurring places and places that occur. By human skill And places that occur naturally in most areas of Thailand, ranging from the global point of time until the separatist era to various territories Causing many beautiful places in nature, such as forests, mountains, waterfalls and sea water, etc. Later, the concept was developed from the villagers to make beautiful natural places. Opened as a tourist attraction in the community and there are many souvenirs sold.