The Management of Sustainable Community-Based Tourism: A Case Study of Bangple Floating Market and Wat Bangplee Yainai, Samutprakarn

Abstract

        The purposes of this research were: to explore the management of sustainable community - based tourism : A Case Study of Bangplee Floating Market and Wat Bangplee Yainai, Samutprakarn, to survey the satisfaction of tourists , and to suggest the guidelines of sustainable tourism development and management. This research was a mix method ; interviews collect from the staff of government, private sectors, and tourism entrepreneurs and questionnaires collect from 385 people by using a descriptive method to analyses the text data. The result showed that tourists overall satisfaction levels were high. The management of tourism are enhancing a tourism capacity such as history, culture, riverside community and promoting Bangplee Floating Market and Wat Bangplee Yainai, Samutprakarn’ community to be a learning center by tourism activities as a boat views of river, kayaking and others, and tourism management should establish facilities and promote conservation of natural resources.