Public Policy Management in Crisis: Lessons from Thailand’s Response to the COVID-19 Pandemic

Abstract

This article examines public policy management during crises through a case study of Thailand’s response to the COVID-19 pandemic. It analyzes lessons learned and approaches to policy management in emergency situations from the perspectives of politicians and public administrators. The study employs qualitative analysis of government policies, implementation efforts by relevant agencies, and the role of civil society. Findings highlight the establishment of the COVID-19 Situation Administration Center (CCSA) as a key mechanism that enabled systematic and responsive crisis management. Collaboration between government sectors, private enterprises, and civil society significantly enhanced the effectiveness of disease control measures. Clear and transparent communication played a crucial role in building public trust and cooperation. However, challenges remain, including delays in procuring medical supplies, uneven communication strategies, and economic impacts disproportionately affecting vulnerable groups such as informal workers and low-income populations. These issues underscore the importance of data and information technology in supporting decision-making, managing stakeholder relationships, and fostering social trust. The article recommends developing comprehensive preparedness and response systems, strengthening cross-sector collaboration, promoting public participation, and implementing long-term planning with inclusive social welfare systems. These strategies aim to enhance resilience and effectiveness in managing future crises sustainably.