Interdisciplinary Journal of Administration and Business

The Impact of the United States’ Tariff Policy on the Thai Economy: An Economic Analysis

2025-05-29T14:06:28+07:00

This academic article aims to analyze the impact of the United States’ tariff policy under the “America First” framework, which was initiated during the administration of President Donald Trump and continues to influence the global trading system today. The focus is placed on examining its implications for the Thai economy, which is highly dependent on exports and deeply integrated into global supply chains. The study applies theoretical frameworks from international trade theories, including the theory of comparative advantage and the theory of protectionism, as well as the concept of spillover effects and trade diversion. The analysis reveals that the U.S. tariff policy affects Thailand through several key channels. In terms of trade, Thailand may benefit in the short term by serving as an alternative export base to China. However, prolonged uncertainty poses risks to investor confidence. In terms of investment, Thailand has the potential to become a new manufacturing hub but faces rising competition from other regional players such as Vietnam and Indonesia. In the financial sector, the Thai economy experiences volatility in the value of the baht and cross-border capital flows, driven largely by external factors. This article proposes policy recommendations to address these challenges, including the promotion of high value-added industries, diversification of trade risks through new free trade agreements, acceleration of infrastructure development, and the enhancement of competitiveness through innovation and human capital development. These strategic directions aim to strengthen Thailand’s resilience and adaptability in the face of ongoing changes in the global economic landscape, ensuring sustainable and stable long-term growth.

The Importance of Values and Employee Leadership in Building a Sustainable Organizational Culture

2025-06-05T08:07:22+07:00

Building and maintaining a sustainable organizational culture is a crucial process that significantly impacts the development and long-term success of an organization. A positive organizational culture can promote collaboration, foster good relationships in the workplace, and create an environment conducive to growth and innovation. Developing appropriate values and guiding employees in a direction aligned with the organization's vision and goals are key factors in establishing a sustainable organizational culture. Creating a strong organizational culture requires the involvement of employees at all levels. It is not only about establishing clear and meaningful values but also about continuously supporting and developing the capabilities of employees, including effective communication within the organization. This fosters engagement and trust within the organization. Organizational leaders play an essential role in defining the direction and vision of the organization, ensuring that all employees clearly understand the values the organization seeks to promote. A sustainable organizational culture must also consider the organization's ability to adapt to changes in areas such as marketing, technology, or societal shifts. Developing work processes and adapting to these changes helps maintain the alignment and efficiency of the organizational culture, ensuring that employees can work effectively together and achieve shared goals in the long term. The development of a sustainable organizational culture is an ongoing process that requires continuous care and adaptation. It involves not only creating positive values but also taking consistent and aligned actions across all aspects of the organization to achieve success and sustainable growth in the future.

Hope in Thai Tourism Business: Recovery from the Impact of COVID-19

2025-07-05T06:29:28+07:00

This article examines the recovery of the Thai tourism industry after the impact of the COVID-19 pandemic, focusing on the strategies and adaptations of tourism businesses to attract both domestic and international tourists in the post-pandemic era. The Thai tourism industry was severely affected by the disruption of travel and the cancellation of various activities. However, the recovery process has shown progress through the implementation of safety and hygiene measures, the development of technology to enhance the tourism experience, and the adaptation of tourism models to align with changing tourist behaviors, such as health tourism and nature-based tourism.The development of clear policies and support from the government plays a crucial role in accelerating this recovery. Collaboration between the public and private sectors to promote sustainable tourism is essential in creating a balance between economic development and environmental conservation. These suggestions include investing in infrastructure, developing tourism products that cater to the new behaviors of tourists, and instilling confidence in safety measures. This study highlights the importance of recovery that not only focuses on the economy but also on developing sustainable tourism practices for the future.

Trends and Changes in Consumer Behavior in the Food and Beverage Industry in Thailand

2025-07-17T14:19:54+07:00

The food and beverage industry in Thailand is one of the rapidly growing sectors and plays an essential role in the country’s economy. Changes in consumer behavior, particularly their increasing focus on health and sustainability, have driven businesses in this industry to adapt quickly. This is especially evident in the development of products that cater to health-conscious consumers, such as clean food, vegetarian food, and organic food, which have gained popularity over the past few years. Additionally, there has been continuous growth in the online food delivery business, responding to consumers' demand for convenience and speed, particularly in the digital era where technology plays a crucial role in the operation of the food and beverage industry.The trends and changes in the food and beverage business in Thailand include the rise of a health-conscious and environmentally aware consumer base, businesses adapting by developing health-focused and sustainable products and menus, as well as utilizing online platforms to enhance service convenience and expand market reach. At the same time, challenges faced by businesses include managing production and transportation costs, which have increased due to fluctuations in raw material and fuel prices, as well as adapting to diverse and unpredictable consumer behaviors. Opportunities for business development include the growing market for health-conscious and sustainable food products, which businesses can use as a channel to differentiate themselves from competitors by offering products that are not only good for health but also environmentally friendly. The development of new innovations in production and services, such as the use of automation and modern online management systems, is also a crucial aspect that will help businesses improve efficiency and reduce operational costs.