The Methods of Public Relations for Stability of Buddhism in the Present

Abstract

This article focused on a study of the public relations approach towards the stability of Buddhism. It was found that the Buddhist public relation referred to the application of the Buddhaís teachings in the form of preaching methods viz. preaching, exposition, exhortations and other Buddhist activities concerning the duty of the Buddha. The targets of Buddhist public relation are to interact with the internal and external target such as monks and general Buddhist people. The preliminary study found the problem of Buddhism insecurity caused by five problems: 1) the state of not being united in the Sangha, 2) the state of not obeying the Disciplines, 3) losing the media space or social leadership status, 4) outdated and unsupported in the educational management and 5) the deprivation of liberty to declare Buddhism.

The public relations approach for the stability of Buddhism can be classified into 4 parts as 1) messenger ñ referred to the Sangha Community and Lay Buddhists, they must maintain high moral standards based on the Threefold Training, 2) message is referred to the three virtues of public relation ñ training in higher morality, mentality, and wisdom, 3) receiver is referred to persons inside and outside the Sangha Community, who need to develop and spread the knowledge of Buddhism to the society and 4) channels or tools for public relations ñ it referred to the preaching methods and it should be developed to be more efficient and modern in order to reach more target.